Our History

Alquimista was founded in 2017. After launching the successful electronic recycling company Urban Mining, founder Juan Carlos Villatoro recognized that Platinum Group Metals both power the modern economy and remain an underinvested industry. Predicting massive growth in the industry, Villatoro decided to begin operations and established a state-of-the-art metals processing facility in Jacksonville, FL. 

Our Founder

JUAN CARLOS VILLATORO

Chief Executive Officer

Juan Carlos is an American entrepreneur with a history of forcing change in the recycling industry. He is a passionate scientist formally trained by the US Navy, University of North Florida, and the University of Florida in Gainesville. He studied and honed his skills at the Engineering School of Sustainable Infrastructure & Environment (ESSIE).

His accomplishments include founding Urban Mining PBC, a technology company that transforms the role of electronics recycling into sustainable value streams. He has been featured in multiple publications, including Advantage Business Magazine.

Today, he is a sought-after industry leader and speaker who stays true to his higher purpose to make the planet a better place now and for future generations. He believes strongly that education, technology, peer-to-peer knowledge sharing, and sustainable business practices can be a force for good.

Juan Carlos understands that our environment has been adversely affected by the depletion of natural and precious resources, the contamination of our waters, and the squandering of metal resources. His mission is to minimize the impact of human progress on the earth’s natural resources by recapturing valuable resources already in use and existence in a more economically and environmentally sustainable way.